When "together" projects get creepy

In the movie The Island, there was a massive contamination that rendered the earth uninhabitable, save one underground compound and one tropical island that was somehow unaffected. The island can only take so many additional inhabitants at a time, so the guardians of the compound hold a lottery for the chance to go to the island. The island is what motivates people to get up in the morning, find meaning in their daily routines. The island is what gives the residents of the compound enough hope to maintain their will to live.

Spoiler alert. There wasn't a contamination, and the lottery winners don't go to an island. 

Oh, the island is simultaneously a brilliant and evil campaign, complete with a deliciously creepy commercial that plays throughout the compound. 

You know who actually deserves to have good campaigns? Public transit systems. 

The campaign to promote safety on the trains in Melbourne, Australia (Dumb Ways to Die) is an example of excellent marketing. The campaign to promote courtesy via constant announcements on the light rain in Minneapolis ("Please, do not put your feet on the seats") is an example of annoying marketing.  The campaign to promote usage of Metro Valparaíso is just plain creepy. Every time I hear "contigo somos más" (with you, we are more) I hear "your time is come. you're moving out...to the island."

Shudder.

To be fair, though, Metro Valparaíso's campaign to promote courtesy is adorable.

Preferential seating